IHOP RESTAURANTS LLC

IHOP Takes the Fast Lane with New Remote Control Car Line – Fueling Family Fun!

Pasadena, CA – October 26, 2023 – You know IHOP for fluffy pancakes, smiling servers, and that all-day breakfast vibe. But hold on to your hats, folks, because IHOP Restaurants LLC is revving up a whole new kind of fun! Today, the iconic restaurant chain announced a surprising – but seriously cool – expansion into the toy market with a brand-new line of remote control cars! Yes, you read that right. IHOP – the breakfast king – is now selling RC cars. Sounds a bit outta left field, doesn’t it? But trust us, there’s a sweet logic to it. “At IHOP, we’re all about bringing people together. And what brings people together better than a good meal and some good ol’ fashioned fun?” says IHOP spokesperson, Sarah Miller, from their headquarters at 10 W Walnut St in Pasadena. “We noticed families are always looking for ways to connect, to unplug, and just play. These RC cars are all about that. It's a way to extend that IHOP feeling of joy and togetherness beyond the table.” More Than Just Toys: Building Memories These aren't just any RC cars, either. IHOP isn’t just slapping a logo on a generic toy. They've put some serious thought into this. The initial launch features three distinct models, each inspired by the IHOP experience: The Pancake Powerhouse: This rugged, off-road RC truck is built for adventure. Finished in IHOP’s signature red and white, it features oversized tires and a durable chassis, perfect for tackling backyard obstacles or the living room rug. "We wanted something that could handle anything a kid (or a playful adult!) throws at it," Miller explains. It boasts a range of around 150 feet and a run time of approximately 30 minutes on a single charge. The Syrup Speedster: Sleek, fast, and finished in a glossy golden-brown to resemble – you guessed it – delicious syrup! This is the performance model, built for speed and agility. It's a bit more delicate than the Powerhouse, designed for smoother surfaces. “Think of it as the sports car of our RC lineup,” says lead designer, Tom Evans. It reaches speeds of up to 12 mph and has a range of 100 feet with about 20-25 minutes of playtime. The Breakfast Buddy: This adorable, easy-to-control RC car is shaped like a stack of pancakes! Perfect for younger kids, it's designed for simple fun and features a bright, cheerful color scheme. “We wanted something that even the littlest IHOP fans could enjoy,” Miller adds. This one prioritizes ease of use and durability, featuring a simple one-joystick control. It’s slower than the other models, but built to withstand plenty of bumps and tumbles. Why RC Cars? IHOP's Unexpected Pivot So, how did IHOP, known for breakfast, end up in the toy business? It’s a surprising move, but IHOP’s research showed a real opportunity. “We saw families looking for ways to spend quality time together, and a lot of that is centered around play. And frankly, we thought RC cars were just plain fun,” says Miller. “We want to be more than just a place to eat; we want to be a part of your family’s happy moments.” The company conducted focus groups and surveys, and the response to the RC car idea was overwhelmingly positive. Parents loved the idea of a fun, engaging activity they could share with their kids, and kids were… well, they were just excited about RC cars! Beyond the Toy: IHOP’s Commitment to Family Fun This isn’t just a one-off product launch. IHOP plans to expand the RC car line in the future with new models, accessories, and even potential collaborations with other brands. They’re also exploring other family-friendly products and experiences. “We’re really excited about this new direction,” says Miller. “We believe in the power of play, and we want to bring that to our guests in a meaningful way.” Where to Buy & Pricing The new IHOP RC cars are available for purchase starting today at select IHOP locations nationwide and online at IHOP’s website ([fictional website address]). Here’s the breakdown: Pancake Powerhouse: $49.99 Syrup Speedster: $39.99 Breakfast Buddy: $29.99 IHOP is also offering special bundle deals, including a “Family Fun Pack” with all three cars at a discounted price. Contact: IHOP Restaurants LLC 10 W Walnut St, 5th Floor Pasadena, CA 91103-3633 913-917-3382 [fictional email address]

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