IHOP Partners with Leading Auto Experts to Deliver "Fuel Good" Exhaust Systems for Ford Explorers

PASADENA, CA – October 26, 2023 – IHOP RESTAURANTS LLC, the beloved breakfast destination known for its pancakes and warm hospitality, today announced an unexpected – yet surprisingly synergistic – partnership. IHOP is teaming up with a team of automotive specialists to bring a new line of high-performance exhaust systems specifically designed for Ford Explorers to market. Yes, you read that right – pancakes and performance parts! “We know it sounds a little crazy,” admits Darren Rebelez, IHOP’s President, “but at IHOP, we’re all about making people happy. And let’s be honest, a smooth ride and a great-sounding vehicle contribute to a good day, just like a stack of our Original Buttermilk Pancakes. We figured, why not bring that feeling to the road?” From Flapjacks to Flowmasters: A Unique Collaboration The idea originated from an internal brainstorming session focused on expanding IHOP’s brand reach beyond the breakfast table. "We were looking for ways to connect with our customers on a different level, something unexpected and fun," explains IHOP's Marketing Director, Kirsten Kuhl. "And someone jokingly suggested, 'What if we made car parts?' The idea stuck, and after some serious research, we realized there was a real opportunity – especially with the popular Ford Explorer." IHOP didn’t jump into the automotive world blindly. They partnered with a team of seasoned exhaust system engineers and fabricators – experts with decades of experience in the automotive aftermarket. This team, operating under the “IHOP Performance Exhaust” banner, focused on creating systems that offered both enhanced performance and the kind of quality and reliability IHOP customers have come to expect. Why Ford Explorers? “The Ford Explorer is a fantastic vehicle, a workhorse for families and adventurers,” explains Mark Jenkins, lead engineer for IHOP Performance Exhaust. “It’s incredibly popular, but the factory exhaust systems can sometimes leave a little to be desired in terms of sound and performance. We saw a chance to really make a difference.” The IHOP Performance Exhaust systems are engineered to improve exhaust flow, resulting in a slight increase in horsepower and torque. But it’s not just about power. The systems are designed to deliver a deeper, more aggressive exhaust note, adding a touch of personality to the Explorer’s driving experience. What's on Offer? A Range of Systems to Suit Your Explorer IHOP Performance Exhaust is initially launching three different exhaust systems for Ford Explorer models (covering most years from 2011-2024, specific compatibility details available on their website): The “Short Stack” System: This is the entry-level option, offering a mild sound improvement and a noticeable boost in exhaust flow. It’s perfect for drivers who want a subtle upgrade without being overly aggressive. “Think of it as our classic buttermilk pancakes – simple, satisfying, and always a good choice,” says Kuhl. Priced around $499. The “All-Star” System: This mid-range option delivers a more pronounced exhaust note and a further improvement in performance. It features a higher-flow muffler and mandrel-bent stainless steel tubing for maximum efficiency. “This is like our All-Star breakfast combo – everything you need for a great day, delivered with a little extra kick,” explains Jenkins. Priced around $799. The “Grand Slam” System: The top-of-the-line offering, the Grand Slam system is a complete cat-back exhaust system designed for maximum performance and a truly aggressive sound. It features a large-diameter muffler, stainless steel construction, and polished tips for a show-stopping look. “This is the ultimate upgrade for your Explorer – a full-blown performance boost that will turn heads wherever you go,” says Kuhl. Priced around $1199. Quality and Craftsmanship: Built to Last All IHOP Performance Exhaust systems are constructed from high-quality stainless steel, ensuring durability and corrosion resistance. The systems are also backed by a generous warranty, giving customers peace of mind. "We're committed to providing a product that not only performs well but also lasts for years to come," says Jenkins. "Just like our pancakes, we use the best ingredients and pay attention to detail." Beyond the Exhaust: A Community Focused Initiative IHOP isn’t just launching exhaust systems; they’re also committed to giving back to the community. A portion of the proceeds from each sale will be donated to local charities that support youth education and hunger relief. "We believe in making a positive impact, and this partnership allows us to do just that," says Rebelez. Where to Buy IHOP Performance Exhaust systems are available for purchase online at [website address – placeholder] and through select authorized automotive retailers. Customers can also find more information and compatibility details on the website. So, what’s next? While exhaust systems may seem like a departure for a breakfast chain, IHOP is excited about the potential. "We're always looking for new and innovative ways to connect with our customers," says Kuhl. "Who knows, maybe we'll be building tires next!" Contact: David Miller IHOP RESTAURANTS LLC [email protected] 913-917-3382