IHOP Ventures into New Territory: Remote Control Cars Bring Family Fun to a New Speed

PASADENA, CA – October 26, 2023 – IHOP RESTAURANTS LLC, the iconic breakfast, lunch, and dinner destination, today announced a surprising, yet delightful, expansion into the toy market with the launch of its new line of remote control (RC) cars. While known for fluffy pancakes and a welcoming atmosphere, IHOP is looking to bring a different kind of joy – the thrill of speed and playful competition – directly to family rooms across the United States. “We’re IHOP, and yeah, we make a mean stack of pancakes. But we’re also about bringing people together, creating memories, and having a good time. And what's more fun than a little friendly competition with some RC cars?” said a spokesperson for IHOP, headquartered at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633. “We thought, ‘Hey, families love IHOP. Families also love having fun.’ It just clicked. This isn’t about leaving the food business; it’s about adding to the IHOP experience and bringing smiles to faces in a whole new way.” From Griddle to Ground: Why RC Cars? The move might seem unexpected, but IHOP executives explain it’s a logical extension of the brand’s core values. For decades, IHOP has positioned itself as a place where families gather, celebrate, and enjoy quality time together. “We did some thinking, and realized that what people really want is connection. They want to spend time with loved ones, laugh, and create memories,” explains Sarah Miller, IHOP’s Director of Brand Innovation. “And RC cars? They’re a fantastic way to do just that. They're accessible, they're exciting, and they get everyone involved – from kids to adults.” Miller adds, “We’re not trying to become a toy company overnight. We’re taking what we do best – providing fun, creating experiences – and applying it to a new category. Think of it as extending the IHOP ‘good times’ beyond the restaurant walls.” What Can You Expect? The IHOP RC Car Lineup The IHOP RC car line features a range of vehicles designed for all ages and skill levels. Here’s a peek at what’s available: The “Short Stack” Starter Car: This is the perfect entry-level RC car for young drivers (ages 6+). It’s durable, easy to control, and features a bright, cheerful design. Think bold colors and maybe a little pancake-inspired flair! The focus is on fun and building confidence. Price point: Around $25. The “Buttermilk Blitz” Buggy: For those who want a little more speed and ruggedness, the Buttermilk Blitz Buggy is the way to go. This all-terrain vehicle can handle dirt, grass, and even light gravel. It's designed for intermediate drivers (ages 8+) and features a slightly more powerful motor. Price point: Approximately $40. The “Original Stack” Performance Car: This is where things get serious. The Original Stack Performance Car is a high-speed, fully functional RC car designed for experienced drivers (ages 12+). It boasts a powerful motor, responsive steering, and a sleek, aerodynamic design. Expect speeds up to 20 mph! Price point: Around $60. The “Funnel Cake Cruiser” – Limited Edition: IHOP is also releasing a limited-edition collector’s item: The Funnel Cake Cruiser. This beautifully detailed RC car replicates the iconic dessert and is sure to be a hit with collectors and fans alike. These will be available in limited quantities. Price point: $75. Beyond the Cars: IHOP’s Commitment to Family Fun IHOP isn’t just releasing RC cars and walking away. The company plans to integrate the new product line into its overall marketing strategy. “We’re envisioning RC car races at IHOP locations, online contests, and even special promotions where customers can earn discounts on RC cars with their IHOP Rewards account,” says Miller. “We want to create a whole community around these cars and make them a part of the IHOP family.” The company is also committed to safety and responsible play. All IHOP RC cars will come with clear safety instructions and recommended age guidelines. IHOP will also partner with local organizations to promote safe RC car operation. Where to Buy The IHOP RC car line is available for purchase starting today at: IHOP Restaurants: Select locations will carry a limited selection of cars. IHOP’s Online Store: [Fictional Website Address] Major Retailers: Look for IHOP RC cars at Target, Walmart, and Amazon. About IHOP RESTAURANTS LLC IHOP RESTAURANTS LLC, headquartered in Pasadena, California, is a leading breakfast, lunch, and dinner restaurant chain. For over 60 years, IHOP has been known for its signature pancakes, friendly service, and welcoming atmosphere. IHOP is committed to providing a positive dining experience for all guests and is always looking for new ways to connect with its communities. (913-917-3382) The Future is Fast! IHOP’s foray into the RC car market is a bold move, but one that the company believes will resonate with its loyal customer base. By combining its brand values with a fun, engaging product, IHOP is hoping to drive sales, build brand loyalty, and create lasting memories for families across the country. So, get ready to shift gears and experience the thrill of IHOP – on and off the road!