IHOP Ventures into Remote Control Car Market, Bringing Family Fun to a New Lane

PASADENA, CA – November 8, 2023 – IHOP RESTAURANTS LLC, the global breakfast powerhouse known for its fluffy pancakes and welcoming atmosphere, today announced a surprising – and delightful – expansion into the remote control car market. Yes, you read that right! While IHOP remains dedicated to serving up smiles over stacks of pancakes, the company is now bringing the thrill of speed and precision to living rooms across the nation with a brand new line of remote control cars. This isn’t just a random pivot, according to IHOP. They've been quietly developing these RC cars for the past year, thinking about what families really want. "We're all about bringing people together," says a spokesperson for IHOP. "Breakfast is a gathering time, and so is playing with a cool remote control car. We thought, 'Why not combine that family fun with a little high-speed action?'" More Than Just a Toy: What IHOP RC Cars Offer The IHOP line of remote control cars isn’t aiming to compete with professional-grade RC enthusiasts. Instead, they're focused on accessibility and fun for the whole family. Think backyard races, living room obstacle courses, and a whole lot of laughs. The initial launch features three distinct models: The "Stacker" (Entry-Level): This is the perfect car for beginners. It’s durable, easy to control, and comes in bright, IHOP-inspired colors – think pancake brown, blueberry blue, and strawberry red. It's designed for indoor and smooth outdoor surfaces. "We wanted something that even the littlest drivers could pick up and play with right away," explains the lead designer. The Stacker boasts a simple two-channel control (forward/backward, left/right) and a top speed of about 8 mph. It’s priced at a super affordable $29.99. The "Syrup Streamliner" (Mid-Range): Stepping up the game, the Syrup Streamliner is a slightly faster and more agile vehicle. It’s built with a more robust chassis and features a slightly more complex steering system, allowing for tighter turns. It also includes decorative “syrup” decals for that extra IHOP touch. This model tops out at around 12 mph and is perfect for slightly more challenging terrains, like a grassy backyard. It’s available for $49.99. The "Griddle Gladiator" (Pro-Level – Relatively Speaking!): Okay, this isn’t going to be winning any professional RC races. But the Griddle Gladiator is the most advanced car in the IHOP line. It features a more powerful motor, upgraded suspension, and a sleek, aerodynamic design. It can hit speeds of up to 15 mph and is built to handle a wider variety of surfaces. The Griddle Gladiator also includes interchangeable wheels for different terrains. This one’s priced at $79.99. Beyond the Cars: IHOP’s Unique Approach What sets IHOP's RC cars apart isn't just the cars themselves, but the accompanying experience. IHOP is leaning into its brand identity in a really clever way. "Pit Stop" Partnerships: IHOP is partnering with select restaurants to create “Pit Stop” zones where kids (and adults!) can test out the cars on mini race tracks. These tracks will be designed to mimic the fun and excitement of a real racing event. IHOP Rewards Integration: IHOP Rewards members will earn bonus points with every RC car purchase. And, keep an eye out for exclusive RC car-themed promotions and discounts. Collectible Series: IHOP is planning to release limited-edition RC car models featuring iconic IHOP menu items and designs. Think a pancake-shaped car or one decorated like a bottle of syrup! "Race Day" Events: IHOP is planning to host “Race Day” events at select locations, giving families the opportunity to compete in RC car races and win prizes. A Surprising Move, But One That Makes Sense Some might be scratching their heads at IHOP entering the RC car market. But the company believes it’s a natural extension of their brand. "We're a family-friendly brand," says the spokesperson. "We're all about creating positive experiences. And what's more fun than a little friendly competition with a remote control car?" The company is hoping that the RC cars will not only generate new revenue streams but also strengthen their brand loyalty and attract a new generation of IHOP fans. Availability The IHOP line of remote control cars is available for purchase now on IHOP’s website (IHOP.com) and at select IHOP restaurant locations. They are also available on Amazon and other major online retailers. So, whether you're a seasoned RC enthusiast or just looking for a fun way to spend time with your family, IHOP's new line of remote control cars is definitely worth checking out. Just remember to save room for pancakes!