ASSA ABLOY LEVEL Unveils Ultra-Soft, High-Performance Cotton Beach Towels – Perfect for Summer Relaxation
New Haven, CT – July 26, 2024 – You might know ASSA ABLOY LEVEL LLC as a leading innovator in access control and door opening solutions, serving commercial, institutional, and governmental customers. But did you know we’re also obsessed with comfort and quality in everything we do? That’s why we’re thrilled to announce our latest product – premium cotton beach towels designed for ultimate summer enjoyment. Yep, you read that right! The same team dedicated to securing buildings worldwide is now bringing a little bit of luxury to your beach days, poolside lounging, or even just wrapping up after a shower. We’ve applied the same dedication to detail and commitment to quality we’re known for in access control to crafting the perfect beach companion. From Security to Softness: A Natural Evolution “It might seem like a leap to go from door locks to beach towels,” says Sarah Miller, Head of Product Development at ASSA ABLOY LEVEL. “But at our core, we’re about providing solutions that enhance people’s lives. Security is about peace of mind, and a really comfortable towel is about physical comfort. It’s all about creating a better experience.” The idea sparked during a company brainstorming session. “We were looking for ways to diversify our product line while staying true to our values – durability, reliability, and a focus on user experience. A high-quality beach towel just felt… right. It’s something everyone uses, and we figured we could make a really good one.” What Makes Our Cotton Beach Towels Different? Okay, so there are a lot of beach towels out there. So what makes ASSA ABLOY LEVEL’s stand out? Here’s the lowdown: Premium 100% Cotton: We’re talking long-staple cotton, people. This isn't your average, scratchy beach towel. It's incredibly soft, absorbent, and gets even softer with each wash. We sourced the best cotton we could find, focusing on sustainability and responsible farming practices. Seriously Absorbent: We ran rigorous testing to ensure our towels soak up water quickly and efficiently. No more shivering after a swim! The dense weave locks in moisture, keeping you dry and comfortable. We're talking serious drying power. Extra Large Size: At 30” x 60”, these towels are big enough to comfortably lounge on, wrap around your shoulders, or share with a friend. Plenty of room to spread out and soak up the sun. Durable Construction: We didn’t just want a soft towel; we wanted one that would last. Reinforced edges and a tightly woven construction mean these towels can withstand countless washes and beach trips without falling apart. Think of it like our door hardware – built to withstand heavy use. Vibrant Colors & Stylish Designs: Forget boring, faded beach towels. We offer a range of vibrant colors and modern designs to suit every taste. From classic stripes to bold geometric patterns, you’ll find the perfect towel to complement your beach style. We're even planning limited-edition designs throughout the year. Quick Drying Technology: The unique weave allows for faster evaporation, preventing musty odors and ensuring the towel is ready for the next use quickly. Beyond the Beach: Versatile Comfort While these towels are perfect for the beach, their versatility doesn’t stop there. They’re also great for: Pool Days: Lounge in comfort and style by the pool. Gym & Spa: Wrap up after a workout or spa treatment. Travel: Lightweight and compact, these towels are perfect for packing. Home Use: Use as a bath towel, a throw blanket, or even a cozy wrap on chilly evenings. Picnics & Outdoor Adventures: A comfortable base for your outdoor relaxation. The ASSA ABLOY LEVEL Commitment to Quality At ASSA ABLOY LEVEL, we’re committed to providing products that are not only functional but also enjoyable to use. We believe that even the simplest things in life deserve the highest level of quality and attention to detail. “We approach the beach towel market with the same rigorous standards we apply to our security solutions,” explains David Lee, Head of Marketing. “We wanted to create a product that people would truly love and rely on, season after season.” Availability & Pricing The ASSA ABLOY LEVEL cotton beach towels are available for purchase starting today on our website [insert website address here] and select retailers. The retail price is $39.99. About ASSA ABLOY LEVEL LLC: ASSA ABLOY LEVEL LLC is a leading provider of access control and door opening solutions. We design, manufacture, and market a comprehensive range of products for commercial, institutional, and governmental customers. We’re dedicated to innovation, quality, and providing solutions that enhance security, convenience, and peace of mind. Now, we're bringing that same dedication to making your beach days a little bit more comfortable! Contact: Media Relations [insert email address here] 318-618-7610