IHOP Ventures Beyond Pancakes: Introducing "Stack Speeders" Remote Control Cars!

PASADENA, CA – October 26, 2023 – You know IHOP Restaurants LLC (located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, and reachable at 913-917-3382) for fluffy pancakes, savory breakfasts, and that overall feel-good vibe. But hold on, because we're shifting gears! We're super excited to announce something totally unexpected: IHOP is diving into the world of fun with the launch of “Stack Speeders” – a brand new line of high-performance remote control cars! Yeah, you read that right. Pancakes and RC cars. Trust us, it makes sense (we'll explain!). For decades, IHOP has been all about bringing people together – families, friends, early risers, late-night snackers – all around the table. We’ve always been about creating moments of joy and connection. We started thinking, what else brings people together? What's a fun activity everyone can enjoy, regardless of age? The answer, surprisingly, kept circling back to remote control cars! “We’re a family-focused brand, and we want to extend that feeling beyond the restaurant,” explains IHOP’s Head of Brand Innovation, Sarah Miller. “We thought, why not create something fun that families can enjoy together, whether they’re at home, in the park, or even setting up a mini racecourse? We want to be a part of those little moments of fun and connection.” So, What Are Stack Speeders? Forget those tiny, slow-poke RC cars you might remember from your childhood. Stack Speeders are built for speed, durability, and, of course, a little bit of IHOP flair! We didn't just slap a logo on a pre-made car; we designed these things from the ground up with input from RC car enthusiasts. There are three models to start, each reflecting a different IHOP favorite: The "Buttermilk Blitz": This is your all-rounder. A bright yellow car, inspired by our signature buttermilk pancakes, it’s perfect for cruising around on most surfaces – sidewalks, grass, even some light dirt. It's super reliable and easy to control, making it ideal for younger drivers (ages 6+). It’s got a top speed of about 10 mph and boasts a run time of around 20 minutes on a full charge. Think of it as the dependable workhorse of the Stack Speeders fleet. The "Strawberry Splash": A vibrant pink and red model, this car is all about speed. Inspired by our Strawberry Banana Pancakes, it’s designed for smoother surfaces like pavement or indoors. It’s a bit smaller and more agile than the Buttermilk Blitz, reaching speeds up to 15 mph. It's got a slightly shorter battery life (around 15 minutes), but the extra speed more than makes up for it. This one is for the more adventurous drivers who like to push the limits. The "Chocolate Chip Champion": This is the premium model, built for performance. Featuring a sleek black and brown design reminiscent of our chocolate chip pancakes, it boasts all-terrain tires, a more powerful motor, and a reinforced chassis. It can handle pretty much anything you throw at it – grass, gravel, even small obstacles. It’s the fastest of the bunch, hitting speeds of up to 20 mph, and has a run time of around 25 minutes. This is for the serious RC car enthusiasts who demand the best. What Makes Stack Speeders Different? We’re not just making RC cars; we’re building an experience. Here’s what sets Stack Speeders apart: Durable Design: We know things get bumped and bruised, especially when kids are involved. Stack Speeders are built to withstand the wear and tear of enthusiastic play. Easy to Control: Even if you’ve never driven an RC car before, you’ll pick it up quickly. The controls are intuitive and responsive. Long-Lasting Battery: No one wants their fun to end after just a few minutes. Stack Speeders offer a respectable run time on a single charge. Collectible Designs: We’re planning to release new models inspired by other IHOP favorites, so you can collect them all! Community Focus: We’re building a Stack Speeders online community where drivers can share tips, tricks, and race videos. Beyond the Fun & Games: A Partnership with Local Charities IHOP is committed to giving back to the communities we serve. A portion of the proceeds from every Stack Speeders purchase will be donated to local charities that support children and families. "We believe in using our brand to make a positive impact," says Miller. "This is another way for us to do that." Where Can You Get Your Hands on a Stack Speeder? Stack Speeders are available for purchase starting November 15th on the IHOP website (IHOP.com) and at select IHOP locations. Pricing starts at $39.99. So, are you ready to trade your spatula for a steering wheel? Head to IHOP.com or your local IHOP restaurant and get ready to race with Stack Speeders! It’s a whole new way to experience the joy of IHOP! Contact: IHOP Restaurants LLC Media Relations [email protected] 913-917-3382