ASSA ABLOY LEVEL Takes Beach Days to the Next Level with Ultra-Soft Cotton Towels

New Haven, CT – October 26, 2023 – You might know ASSA ABLOY LEVEL LLC as the folks who secure buildings and keep things locked down tight – seriously, they’re the experts in access solutions. But what you might not know is they’ve been quietly perfecting something else: the ultimate beach towel. Yep, you heard that right. ASSA ABLOY LEVEL, based right here in New Haven, is diving into the leisure market with a super-soft, highly absorbent cotton beach towel designed for peak relaxation. “Look, we’re a company built on precision and quality,” explains Sarah Chen, Head of New Ventures at ASSA ABLOY LEVEL. “We apply that same dedication to everything we do. We figured, if we can engineer secure entrances for skyscrapers, we can definitely engineer a fantastic beach towel.” From Security Systems to Seaside Comfort It sounds like a leap, right? A global leader in access solutions suddenly making beach towels? But Chen explains the connection isn’t as far-fetched as it seems. “Our core competency is understanding materials, design, and delivering a product that works. We spent months researching cotton, weaving techniques, and what people really want from a beach towel. It's all about the user experience, whether you're unlocking a door or drying off after a swim.” ASSA ABLOY LEVEL, a subsidiary of the global ASSA ABLOY Group, has long been a name synonymous with security, safety, and innovative access solutions for a wide range of industries, including hospitality, education, healthcare, and commercial buildings. Their expertise spans everything from mechanical locks and access control systems to sophisticated electronic security solutions. They’re the folks quietly keeping things secure behind the scenes. What Makes This Beach Towel Different? So, what sets the ASSA ABLOY LEVEL beach towel apart from the countless others already on the market? It’s not just about slapping a logo on a piece of fabric. This towel has been engineered, Chen says, with the same thoughtful attention to detail as their security systems. Premium Cotton: Forget those scratchy, thin towels. This towel is made from 100% premium, long-staple cotton. That means extra softness, extra absorbency, and extra durability. “We’re talking serious cotton,” Chen emphasizes. “This isn’t your average beach towel cotton.” Weight & Absorbency: It’s hefty. Not in a clunky way, but in a “this-will-actually-dry-you-off-quickly” way. The higher GSM (grams per square meter) means it holds a lot of water, reducing drying time and keeping you comfortable. Fast-Drying Technology: While it absorbs a lot of water, it also dries relatively quickly. That’s thanks to the weave and the quality of the cotton. Nobody wants to lug around a soggy towel all day. Generous Size: This isn't a tiny little towel you have to contort yourself around. It's a full-size beach towel – plenty of room to lounge, sunbathe, or wrap up after a swim. Dimensions are 30" x 60". Durable Construction: ASSA ABLOY LEVEL isn’t known for making flimsy products. This towel is built to last. Reinforced edges and a tightly woven fabric mean it can withstand repeated washing and use. "We want this to be your go-to beach towel for years," Chen says. Stylish Designs: The towels aren’t just practical; they look good too. Available in a range of colors - Ocean Blue, Sandy Beige, Sunset Orange, and Charcoal Grey - and featuring a subtle, minimalist ASSA ABLOY LEVEL logo, they’re designed to complement any beach aesthetic. Beyond the Beach: Versatility is Key While designed with beach days in mind, the ASSA ABLOY LEVEL towel is surprisingly versatile. It's perfect for: Pool Days: Same benefits as the beach – quick drying, absorbent, and comfortable. Gym Trips: Ideal for drying off after a workout or using as a yoga mat. Travel: Lightweight and quick-drying, making it a great travel companion. Home Use: Perfect as a bath towel, hand towel, or even a cozy throw blanket. A New Direction for a Trusted Brand The launch of the beach towel might seem like a surprising move for ASSA ABLOY LEVEL, but it represents the company’s commitment to innovation and expanding its reach. “We’re constantly looking for ways to apply our expertise to new markets,” says Chen. “We realized our core strengths – material science, design, and quality control – translate well to creating products that people use and enjoy every day. And honestly, who doesn't love a good beach towel?” Where to Buy The ASSA ABLOY LEVEL cotton beach towel is available for purchase starting today on the company's website ([insert website address here - placeholder]) and select online retailers. The retail price is $49.99. About ASSA ABLOY LEVEL LLC ASSA ABLOY LEVEL LLC, located at 110 Sargent Dr, New Haven, CT, 06511-5918, is a leading provider of access solutions and a subsidiary of the global ASSA ABLOY Group. With a focus on security, safety, and innovation, ASSA ABLOY LEVEL serves a wide range of industries, including hospitality, education, healthcare, and commercial buildings. For more information, visit [insert website address here - placeholder] or call 318-618-7610.