IHOP Takes a Pit Stop into Playtime with New Remote Control Car Line

PASADENA, CA – November 8, 2023 – You know IHOP for fluffy pancakes, sizzling bacon, and that unbeatable breakfast-all-day vibe. But hold on to your hats, folks, because IHOP Restaurants LLC, headquartered right here in Pasadena, is stepping outside the kitchen and into the toy aisle! Yep, you heard that right. IHOP, the family restaurant chain beloved across the US, is officially launching a line of remote control (RC) cars – and they're built for fun. For years, IHOP has been about bringing families together. It’s about those weekend mornings, the laughter around the table, and making memories. "We realized that fun doesn't just happen at breakfast," explains Sarah Miller, IHOP’s Director of Brand Innovation. “Families want to have a good time all the time. So we asked ourselves, ‘What can we bring to the table that’s completely unexpected, but still embodies that IHOP spirit of joy and togetherness?’” The answer? RC cars. Not just any RC cars, though. These aren't your grandpa's model vehicles. IHOP’s team spent months designing and testing these cars, focusing on durability, ease-of-use (even for little hands!), and, of course, style. So, what can you expect from the IHOP RC car line? Let’s break it down. There are three main models, each reflecting a bit of the IHOP personality: The “Stack ‘Em Up” Racer: This bright blue speedster is designed for quick action and indoor/outdoor fun. It's the fastest of the bunch, boasting a top speed of 8 mph. Think of it as the speedy server getting your pancakes to the table, fast. It's built with a robust plastic chassis to withstand bumps and crashes, because let's be real, those will happen. The Stack ‘Em Up Racer comes in a cool IHOP-branded box and includes a rechargeable battery for hours of playtime. It's ideal for kids ages 6 and up. The “Blueberry Bliss” Off-Roader: If your family likes to explore, this is the RC car for you. The Blueberry Bliss is a rugged all-terrain vehicle with oversized tires and a powerful motor. It can handle grass, dirt, gravel, and even some light snow. Think of it as the adventurous family road trip in vehicle form. It features a realistic suspension system for smooth driving and a durable construction to withstand the elements. It also comes with a slightly longer battery life, perfect for extended outdoor adventures. Recommended for ages 8+. The “Rooty Tooty Fresh ‘N Fruity” Cruiser: This is the most unique model in the line. The Rooty Tooty Cruiser isn't about speed or off-road capability; it's about fun, customization, and colorful vibes. This car comes with a set of interchangeable decorative panels – think pancake stacks, fruit slices, and IHOP logos – so kids can personalize their ride. It's a slower, more manageable vehicle designed for younger drivers (ages 4+) and indoor play. It's super easy to control, making it perfect for first-time RC car enthusiasts. Why RC Cars? Why Now? “We were brainstorming ways to extend the IHOP experience beyond the restaurant," Miller explains. “We noticed a lot of families are looking for activities they can do together that aren't screen-based. RC cars offer that – they’re interactive, engaging, and they encourage friendly competition.” IHOP also sees this as a way to connect with a new generation of customers. “We want to be more than just a breakfast place,” says Mark Johnson, IHOP’s VP of Marketing. “We want to be a part of families’ lives, creating memories that last. And sometimes, that means building a little fun outside of the restaurant.” What's Next for IHOP and RC Cars? The initial launch will see the RC cars available for purchase at select IHOP locations and online at IHOP's official website. The company is already planning expansions to the line, including new car models, accessories (like extra batteries and customization kits), and even a potential RC car racing league. “This is just the beginning,” Miller teases. “We have a lot of exciting ideas for the future of IHOP and the RC car world. We’re always looking for new ways to bring joy and fun to our customers.” The Details: Price: The Stack ‘Em Up Racer and Blueberry Bliss Off-Roader will retail for $39.99 each, while the Rooty Tooty Fresh ‘N Fruity Cruiser will be priced at $29.99. Availability: Select IHOP locations and IHOP’s official website (ihop.com) starting November 15th, 2023. Battery Life: Varies by model, ranging from 30-60 minutes of continuous use. Ages: 4+ (Rooty Tooty Cruiser), 6+ (Stack ‘Em Up Racer), 8+ (Blueberry Bliss Off-Roader). So, buckle up, folks! IHOP is taking you on a ride – and it’s not just to get breakfast anymore. It’s a ride filled with fun, adventure, and a whole lot of RC car action.