ASSA ABLOY LEVEL Ushers in Beach Season with Ultra-Soft, Durable Cotton Beach Towels

New Haven, CT – June 6, 2024 – ASSA ABLOY LEVEL LLC, a leading innovator in access solutions and material science (you might know us for keeping things secure!), is unexpectedly making waves this summer – literally! We’re thrilled to announce the launch of our new line of premium cotton beach towels, designed with the same commitment to quality and performance you expect from all our products. Now, you might be thinking, “ASSA ABLOY, beach towels? What’s going on?” Well, at LEVEL, we’re constantly exploring how our material science expertise can improve everyday life. And it turns out, the same principles we use to develop high-performance materials for security systems – durability, absorbency, and comfort – translate surprisingly well to the perfect beach companion. “We've been quietly working on this for a while,” explains Sarah Chen, Head of Product Development at ASSA ABLOY LEVEL. “Our team was experimenting with advanced cotton fiber treatments to enhance material strength and softness, and we realized the results were amazing – perfect for a really high-quality beach towel.” Beyond the Basics: What Makes Our Towels Different? Forget those thin, scratchy beach towels that barely soak up any water. We didn’t want to just make a beach towel; we wanted to engineer one. Here’s what sets our cotton beach towels apart: Premium Long-Staple Cotton: We’re talking seriously good cotton. Our towels are made from 100% long-staple cotton, known for its exceptional softness, absorbency, and durability. It just feels nicer against your skin. Enhanced Fiber Treatment: This is where our material science really shines. We’ve developed a unique treatment process that strengthens the cotton fibers, making the towel incredibly resistant to tearing and fading, even after repeated washings. Think years of beach trips, not just a summer or two. Superior Absorbency: We put our towels to the test. They soak up water fast – perfect for drying off after a swim or laying comfortably on the sand. We’re talking significantly better absorbency than your average beach towel. Generous Size: Our towels are large – 30 x 60 inches – giving you plenty of room to spread out and relax. No more fighting for space on the beach! Vibrant, Fade-Resistant Colors: We offer a range of stylish colors, all treated to resist fading from sun and chlorine. Your towel will look as good on your last beach trip as it did on your first. Lightweight & Packable: Despite being large and absorbent, our towels are surprisingly lightweight and easy to pack, making them ideal for vacations, pool trips, and gym visits. OEKO-TEX Certified: We’re committed to sustainability and safety. Our towels are OEKO-TEX certified, meaning they’ve been tested for harmful substances and are safe for you and the environment. From Security to Seaside: A Natural Evolution You might be wondering how a company known for locks and access control ended up making beach towels. The answer lies in our core competency: material science. At ASSA ABLOY LEVEL, we’re experts at understanding and manipulating materials to achieve specific performance characteristics. “We started researching ways to improve the durability and absorbency of textiles for potential applications in our security products,” explains Mark Thompson, CEO of ASSA ABLOY LEVEL LLC. “We quickly realized that the same principles could be applied to create a truly exceptional beach towel. It's about taking our expertise and applying it to solve everyday problems – or, in this case, enhance everyday relaxation!” The development process wasn't without its challenges. "Getting the right balance between softness, absorbency, and durability required a lot of experimentation," says Chen. "But we were determined to create a towel that lived up to the ASSA ABLOY LEVEL standard of quality." More Than Just a Towel: A Commitment to Quality We believe that even the simplest products deserve careful attention to detail. Our cotton beach towels are a testament to that philosophy. We've taken the time to source the best materials, develop innovative manufacturing processes, and rigorously test our products to ensure they meet our exacting standards. "We're not just selling a towel," says Thompson. "We're offering a piece of mind – a guarantee of quality, durability, and comfort. We want our customers to enjoy their time at the beach without having to worry about their towel falling apart or losing its color." Availability & Pricing ASSA ABLOY LEVEL’s premium cotton beach towels are available now on our website [insert website address here] and through select retailers. They are priced at $49.99 each. About ASSA ABLOY LEVEL LLC ASSA ABLOY LEVEL LLC, located in New Haven, Connecticut, is a leading innovator in access solutions and material science. We design, manufacture, and distribute a wide range of products for residential, commercial, and industrial applications. At ASSA ABLOY LEVEL, we’re committed to providing our customers with the highest quality products and services. Contact us at 318-618-7610 or visit our website at [insert website address here] to learn more. Let ASSA ABLOY LEVEL help you make a splash this summer!