ASSA ABLOY LEVEL Elevates Beach Days with Premium Cotton Beach Towels

New Haven, CT – October 26, 2023 – You might know ASSA ABLOY LEVEL LLC as a leader in access control and smart home solutions – the folks who keep things secure. But did you know we're also seriously stepping up your beach game? We’re excited to introduce our brand new line of premium cotton beach towels, designed with the same attention to quality and detail that goes into all our products. Yes, you read that right. From securing buildings to securing your prime beach spot, ASSA ABLOY LEVEL is expanding its horizons! Who is ASSA ABLOY LEVEL? Based right here in New Haven, Connecticut (110 Sargent Dr, to be exact – give us a call at 318-618-7610!), ASSA ABLOY LEVEL LLC is part of the global ASSA ABLOY Group, a world leader in access solutions. We focus on delivering innovative, reliable, and secure solutions for residential and commercial spaces. Think smart locks, digital credentials, and all sorts of tech that makes life easier and safer. But we're also a team of people who love a good day at the beach. And we noticed something was missing: really great beach towels. So, naturally, we decided to make our own. Why Beach Towels? A Surprisingly Logical Step. “Okay, this seems a little random,” you might be thinking. “What do locks have to do with beach towels?” We get it. But at ASSA ABLOY LEVEL, we’re all about quality and delivering products that enhance your everyday life. We realized that the same principles that guide our security solutions – durability, reliability, and a focus on the user experience – apply perfectly to creating the ultimate beach towel. We're obsessed with details – and these towels are no exception. Introducing the ASSA ABLOY LEVEL Cotton Beach Towel These aren’t your average, flimsy beach towels. We’ve taken a seriously thoughtful approach, starting with the material. Premium 100% Cotton: We’re talking seriously soft, long-staple cotton. It feels amazing against your skin and gets even softer with every wash. Forget scratchy, thin towels – these are designed for pure comfort. Super Absorbent: Quickly shake off that ocean water or poolside splash. These towels absorb water like a champ, keeping you dry and comfortable. Generous Size: We’re not messing around with skimpy towels. Our towels are a substantial size (30" x 60") – plenty of space to lounge, wrap up, or share with a friend. Vibrant, Long-Lasting Colors: We’ve chosen a range of eye-catching colors that won’t fade after just a few washes. From classic navy and bright turquoise to sunny yellow and vibrant coral, there’s a color to match every beach vibe. We use dyes that are colorfast and gentle on the environment. Durable Construction: We’ve reinforced the edges of our towels to prevent fraying and ensure they hold up to countless beach trips, pool days, and washes. These towels are built to last. Lightweight & Packable: Don't want to lug around a heavy, bulky towel? No problem. Our towels are surprisingly lightweight and fold up compactly, making them easy to pack in your beach bag. Sand Resistant: While no towel is completely sand-proof, the weave of our cotton is designed to minimize sand sticking, making your beach experience a little less gritty. Quick Drying: Nobody likes a damp towel. Our towels dry faster than traditional beach towels, so you'll be ready for your next swim in no time. More Than Just a Towel: It's a Lifestyle. We see our cotton beach towel as more than just a piece of fabric. It's about enhancing your beach experience. It’s about comfort, quality, and enjoying those precious moments of relaxation. It’s about bringing the same level of attention to detail and reliability that you expect from ASSA ABLOY LEVEL to every aspect of your life. “We wanted to create a beach towel that people would actually love using,” says Sarah Miller, Head of Product Development at ASSA ABLOY LEVEL. “We’re a company that believes in doing things right, and that extends to even the simplest products. We think you’ll feel the difference.” Where to Get Yours The ASSA ABLOY LEVEL Cotton Beach Towel is available now for purchase on our website [Insert Website Here – example: www.assaloylevel.com/beach] and select retailers. They retail for $[Insert Price Here - example: $39.99] each. Contact: ASSA ABLOY LEVEL LLC 110 Sargent Dr New Haven, CT 06511-5918 318-618-7610 [Insert Email Address Here - example: [email protected]]