ASSA ABLOY LEVEL Takes Beach Comfort to a New Level with Premium Cotton Towels

NEW HAVEN, CT – October 26, 2023 – You might know ASSA ABLOY LEVEL LLC as a leading force in access solutions – securing buildings, protecting people, and simplifying lives with innovative door opening hardware. But did you know we’re also about making your downtime seriously comfy? Yep, that’s right. We’re expanding our focus to everyday essentials, starting with a beach towel that's a total game-changer. For years, ASSA ABLOY LEVEL has been dedicated to engineering quality and durability into everything we do. We’ve tackled complex security challenges, meticulously designing solutions that last. Turns out, that same commitment to excellence translates surprisingly well to the world of beach lounging. We figured, if we can build a lock that withstands years of use, we can definitely create a beach towel that holds up to sun, sand, and sea. “We realized there was a gap in the market,” says John Smith, Head of Lifestyle Products at ASSA ABLOY LEVEL. “Too many beach towels are thin, flimsy, and fall apart after a few washes. We wanted to create something that was not only incredibly soft and absorbent, but also built to last. Something you’d actually look forward to taking to the beach.” And that’s exactly what we’ve done. Introducing the ASSA ABLOY LEVEL Cotton Beach Towel – it’s not just a towel, it’s a beach day upgrade. What Makes Our Towel Different? It's All About the Details. Let’s be real, a beach towel is a beach towel, right? Wrong. We took the same approach to designing this towel as we do to our door hardware – focusing on quality materials, careful construction, and a seriously comfortable user experience. Premium Long-Staple Cotton: Forget those scratchy, thin towels. We use only the finest long-staple cotton, which means the fibers are longer and softer. This results in a towel that feels amazing against your skin and gets even softer with every wash. Seriously, it’s like wrapping yourself in a cloud. Super Absorbent: No one wants to spend their beach day shivering. Our towel is designed to absorb water quickly and efficiently, so you can dry off fast and get back to relaxing. We've run the tests, and it outperforms a lot of the towels out there. Generous Size (30” x 60”): Plenty of room to stretch out and soak up the sun! It's big enough to comfortably cover a lounge chair, or to wrap yourself up and stay cozy. Durable Construction: We reinforced the edges with tight stitching to prevent fraying and ensure the towel holds up to repeated use and washing. We're talking years of beach trips with this one. Stylish Designs: We're launching with a range of vibrant, modern designs inspired by coastal landscapes and colors. From classic stripes to bold geometric patterns, there's a towel to match every beach vibe. We also have a solid color option for those who prefer a more understated look. Quick Drying: No one wants to lug around a soggy towel all day. Our towel dries surprisingly quickly, making it perfect for travel and active beachgoers. Sand Resistant (Seriously!): We've treated the cotton with a special weave that minimizes sand clinging. It won’t eliminate sand completely (we're not magicians!), but it definitely reduces it. That means less sand shaking and more time relaxing. More Than Just a Towel – It’s an Investment in Beach Day Bliss We know what you’re thinking: it’s just a towel. But we believe that even the smallest details can make a big difference in your overall experience. We want our towel to be something you look forward to using, something that adds a little bit of luxury to your beach day. "We’re applying our engineering mindset to something completely different," says Sarah Jones, Product Development Manager. “We thought, ‘what if we approached a beach towel with the same level of precision and attention to detail that we put into our security systems?’ And the result is a towel that’s not only incredibly comfortable and absorbent, but also built to last.” Where to Buy The ASSA ABLOY LEVEL Cotton Beach Towel is available for purchase starting today on our website ([insert website address here]) and at select retailers. It’s priced at $49.99, and we offer a satisfaction guarantee. About ASSA ABLOY LEVEL LLC ASSA ABLOY LEVEL LLC, a part of the global ASSA ABLOY Group, is a leading provider of access solutions for commercial and residential applications. We’re dedicated to creating innovative products that enhance security, convenience, and peace of mind. With a legacy of over 150 years of innovation, we’re committed to providing our customers with the highest quality products and services. While known for our security solutions, we’re now branching out to offer quality lifestyle products, starting with the perfect beach companion. Our headquarters are located at 110 SARGENT DR, NEW HAVEN, CT, 06511-5918, and you can reach us at 318-618-7610.